SEO & GROWTH STRATEGY – DLASPANIA.PL (90 DAYS)Strategic SEO + UX + Growth Consulting for Polish Market Domination |
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STRATEGIC OBJECTIVES (Based on Zdeněk’s Requirements):
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BUSINESS IMPACT (Current Store Data):| Category | Views | Purchases | Revenue (PLN) | Conversion Rate | SEO Opportunity |
|---|---|---|---|---|---|
| Mattresses | 15,761 | 48 | 56,500 | 0.30% | HUGE ROI potential |
| Duvets & Pillows | 7,237 | 80 | 26,301 | 1.10% | High-margin scaling |
| Beds | 13,552 | 4 | 9,104 | 0.03% | UX issue to fix M1 |
| Accessories | 1,804 | 54 | – | 2.99% | Perfect for upsells |
Revenue Potential Projection: Current organic monthly traffic: ~35,000 → +60% growth = ~56,000 visits. At current weighted CR, that’s +110–130 extra orders/month → additional +65–75k PLN monthly revenue within 90 days. ROI: Fee + link budget fully recoverable within 3–4 months.
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COMPETITIVE ANALYSIS & MARKET POSITION:| Brand | Visibility Score (Senuto) | Domain Rating (Ahrefs) | Backlinks | Keywords in TOP10 | Monthly Organic Traffic |
|---|---|---|---|---|---|
| Pan Materac | 22,000 | 58 | 180k | 3,400 | ~180k |
| FDM.pl | 14,000 | 49 | 160k | 2,700 | ~120k |
| DlaSpania | 4,500 | 32 | 110k | 840 | ~35k |
Gap Analysis Conclusion: To match Pan Materac’s visibility, we need +15k keywords in TOP50 positions. This requires parallel strengthening of content architecture and link profile. With focused 90-day execution, we can achieve 60% traffic growth and capture market share from competitors.
Competitor Benchmark (Conversion View):
| Competitor | Visibility Score | DR | Backlinks | Keywords TOP10 | Est. CR | AOV (PLN) |
|---|---|---|---|---|---|---|
| Pan Materac | 22,000 | 58 | 1.13k | 3,400 | ~1.0% | 2,000+ |
| FDM.pl | 14,000 | 42 | 78k | 2,700 | ~1.0% | 1,800+ |
| DlaSpania | 4,500 | 32 | 120k | 840 | 0.3–1.1% | 1,250–1,800 |
Insight: Matching Pan Materac’s visibility while doubling CR on „Materace” from 0.3% → 0.6% could double current revenue without extra traffic.
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90-DAY EXECUTION ROADMAP: MONTH 1: FOUNDATIONS & QUICK WINS (Days 1-30) |
Technical SXO Audit
Priority: Materace & Kołdry categories for metadata, content and UX fixes first (fastest ROI) | On-Page Optimization
Goal: CTR uplift +10% for high-traffic categories in first 30 days | Local SEO Launch
Target: TOP3 in at least 5 locations within Month 1 | |
| Month 1 KPIs: +5% visibility score, +15 keywords in TOP10, 100% category optimization, 10 new quality backlinks |
MONTH 2: SCALING & LOCAL DOMINATION (Days 31-60) |
Content Expansion
| Link Building
| UX Integration
| Local Expansion
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| Month 2 KPIs: +15% visibility score, 30% of priority keywords in TOP10, +30% organic traffic, strong local presence |
MONTH 3: SCALLING AND OPTIMIZATION (Days 61-90) |
Authority Building
| Performance Optimization
| Growth Integration
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| Month 3 KPIs: +60% organic traffic, 40% of priority keywords in TOP10, TOP3 local rankings |
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REVENUE PROJECTION BY MONTH 3:
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MKGrow Responsibilities
| Czech Team Integration
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TEAM COLLABORATION STRUCTURE:
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KPI TRACKING & MEASUREMENT:| Metric | Baseline | Month 1 | Month 2 | Month 3 | Target Achievement |
|---|---|---|---|---|---|
| Organic Traffic | Current GSC data | +10% | +15% | +20% |  Zdeněk’s goal |
| Keywords in TOP10 | 840 | +30 (+6%) | +70 (+18%) | +100 (+36%) | Competitive catch-up |
| Core Keywords Position | Current positions | +3-5 positions | TOP 5 | TOP 3 | First page dominance |
| Quality Backlinks | Current profile | +5 links | +10 links | +13 links | Authority building |
| Local Rankings | 0 TOP3 | 5 TOP3 | 15 TOP3 | 30+ TOP3 | Local domination |
| Domain Rating | 32 | 34 | 37 | 40+ | Authority growth |
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SXO & Growth Implementation and Consulting7,500 PLN / month Complete strategy, execution, team integration, UX consulting, reporting | Link Building Budget3,000 – 5,000 PLN / month Premium link acquisition, sponsored content, authority building |
A few words about me
My name is Mateusz Koperski and for over five years I have been providing performance marketing consulting services to small and medium-sized enterprises, corporations in the e-commerce segment, and service companies.
Who am I, really?
I am a passionate person, and this is not just a slogan — I am someone who implements my own projects and only then, learning from my mistakes, translates my experience into advice for entrepreneurs who want to develop their businesses.
I gained experience in the industry while working at the Pirk Spark marketing agency, implementing Google Ads, Facebook Ads, and Ceneo Ads campaigns, acting as a kind of e-commerce manager for my clients.
Importantly, I am implementing my own e-commerce project, my little baby in the digital world, namely Military24.pl, whose market share allows it to rank in the TOP 4 in its industry.
I provide training and consulting for small, medium-sized enterprises and large corporations, sharing my knowledge of e-commerce analytics and performance campaign implementation.
When working with clients, I focus on genuine, honest partnerships, which is also what I always expect from the other side—this mindset allows us to achieve growth in your company, while we can exchange real insights about your business. A healthy relationship is the key to success.
Who will you be working with?
Meet the team that will take care of your marketing
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- You have access to everyone on my team, and we can provide real-time support in the area where you need it at any given moment.
- We communicate on Slack, so you can ask questions between 9 a.m. and 5 p.m. on business days.
- I am not limited to meetings alone—if necessary, you can feel free to call me in extreme cases.
- Reports are dynamic and refreshed daily.